PEG IS SO MUCH MORE THAN A WHISKY. IT'S ABOUT FRIENDS TALKING, LAUGHING, AND COMING TOGETHER. IT'S ABOUT COMMUNITY.
Pour a measure
Two fingers of spirit
What is a peg of whisky? It's the stuff of legends.
There are many stories about the origins of the whisky peg. Our favourite is about a Maharaja who was a canny diplomat. The Maharaja hosted parties for British officials. His liquor party diplomacy proved useful in dealing with British officials.
But the Maharaja had a problem. He needed to keep his officers from getting as drunk as the British officials. The Maharaja decided to limit his officers’ drinking to no more than two servings at a time. The servings couldn't be more than two fingers in height.
Now it was the Maharaja’s officers who had a problem. But, they found a loophole. While the Maharaja had restricted their drinks to two fingers, he didn’t say which fingers.
When the officers ordered a whisky, they told the bartenders to measure between their index and pinky fingers. And so the term was coined.
Meet the founders
Mandeep and Kully
One evening, two brothers, Mandeep and Kully, were enjoying a drink. They talked about how much they love sharing a whisky and thought about how amazing it would be to create their own.
They had no idea how they’d do it. They laughed about it for a few hours until they thought: ‘Let’s just do it!’ So, they did.
They wanted a whisky to bring together history, legend and culture. Their whisky had to be a fantastic spirit, infused with elegance. In short, something that will change what we all know and love about whisky.
And that's exactly what they've done. Theirs is whisky that the whole world can appreciate, one dram at a time. They have whiskies for everyone, from blended scotch to single cask.